Clear CAD pricing
Simple pricing for practice growth
Pick individual services, choose a done-for-you growth bundle, or take the full launch package. Consulting is below if you want strategy, not delivery. All prices in CAD. HST applied at checkout where applicable.
Practice Growth Package
Website, local visibility, content, and intake in one engagement. Our most complete option.
$750 onboarding + $1,795/mo
6-month minimum; launch in weeks 1–4
- Custom website, built, hosted, and maintained (Managed Website)
- Google Business Profile and local SEO
- Two content pieces per month
- Intake System Build, delivered in month one
- Monthly reporting and a call to walk through it
Includes the $750 Intake System Build and waives the $495 website setup fee.
Choose your path
Start with one service, pick a full package, or talk strategy. Each card jumps to detailed pricing below.
Pick one service
Already have a website? Mix and match SEO, ads, or a new build.
Full packages
Want one engagement instead of assembling services yourself?
Strategy
Owner coaching and structured programs — not done-for-you delivery.
Websites
A custom-coded site that converts inquiries into booked sessions.
Own the code yourself, or let us host and maintain it for you.
Custom Website
A custom-coded practice website. You own the code. We hand it over with documentation so you can host and edit it yourself.
$2,495 one-time
One-time build. Hosting is yours after handoff. Copywriting available via Content Add-on.
3–4 weeks
- Up to 10 custom-coded, conversion-optimized pages
- You own the codebase at handoff
- On-page SEO + schema
- Analytics and conversion tracking
- Booking or intake form integration
- 2 revision rounds
- Full handoff, documentation, and training
Managed Website
Same custom-coded site as Custom Website — we host, secure, and update it. You never touch the stack.
$495 setup + $2,690/yr
12-month initial term
Hosting and maintenance included. No separate hosting bill.
Year one: $3,185 total · then $2,690/yr
3–4 weeks to launch · 12-month initial term
- Up to 10 custom-coded, conversion-optimized pages
- We host, secure, back up, and maintain the site
- On-page SEO + schema
- Analytics and conversion tracking
- Booking or intake form integration
- 2 revision rounds at launch
- Up to 2 routine content or layout requests each month
Own the code, or let us run it?
Both are custom-coded. The difference is ownership and who handles hosting.
| Feature | Custom Website — $2,495 one-time | Managed Website — $495 setup + $249/mo · or $495 setup + $2,690/year prepaid |
|---|---|---|
| What you get | Custom-coded site + you own the code | Custom-coded site we host & maintain |
| Code ownership | Yours at handoff | We operate it (no codebase handoff) |
| Pages included | Up to 10 | Up to 10 |
| Hosting | You arrange after handoff | Included on our stack |
| Updates after launch | You (or hire us separately) | Included monthly allowance |
| Best if | You want to own and control the code | You never want to think about hosting or updates |
| First-year cost | $2,495 + your hosting | $3,185 (annual) · $3,483 (monthly) |
Already have a site? Website Conversion Sprint ($1,495 one-time) — no rebuild. Need copy? Content Add-on: $750 one-time for up to 5 pages of copy, $150 per additional page.
SEO
Local visibility and content that ranks.
Local Growth Retainer
Google Business Profile, local SEO, citations, and technical site health.
$750 onboarding + $650/mo
3-month starting cost: $2,700 (onboarding plus three months)
Onboarding week 1; 3-month minimum, then month to month
- Google Business Profile management (posts, reviews, Q&A, photos)
- Local SEO and citation building
- Technical site health monitoring
- Monthly performance reporting
- One onboarding fee charged once, ever
Content Package
Long-form blog and service page content, researched, written, and published for you. Written inside CRPO and OCSWSSW advertising standards.
$495/mo (2 pieces) · $995/mo (4 pieces)
Add-on to any retainer
- Research, drafting, and publishing on your site
- Written inside CRPO and OCSWSSW advertising standards
- Choose 2 pieces/month or 4 pieces/month
Google Ads
High-intent search ads — managed or handed off to you.
Google Ads Setup & Management
Launch and manage high-intent search ads for your practice.
$895 setup + $695/mo or 15% of ad spend, whichever is greater
Minimum $1,000/mo ad spend. Management fee is separate from ad spend, which you pay Google directly.
Setup 2–3 weeks; ongoing management monthly
- Search terms review and negative keyword additions
- Bid and budget adjustments
- Ad copy testing
- Landing page recommendations
- Monthly report and a call to walk through it
Google Ads Setup & Strategy
Same build as management, handed to you with documentation. You run it from there. No monthly fee.
$1,300 one-time
You own and run the account from there. No monthly retainer.
2–3 weeks
- Campaign structure, keyword research, and match type strategy
- Negative keyword list built before launch
- Responsive search ads and extensions
- Geographic and schedule targeting
- Conversion tracking installed and verified, including cross-domain if you book through Jane or Owl
- 60-minute handoff session with documentation
Growth bundles
Search, social, and ads — done for you
Three monthly tiers. We write the content, design the graphics, publish the posts, and run the campaigns — your clinicians are not sent homework. $750 onboarding, charged once at the start. 3-month minimum, then month to month.
Search Foundation
Local search, citations, technical SEO, and one published article each month — fully done for you.
$750 onboarding + $1,450/mo
We write, publish, and manage. Your clinicians are not sent drafts or to-do lists.
Onboarding week 1 · 3-month minimum, then month to month
- Google Business Profile management and weekly posts
- Directory and citation cleanup, ongoing monitoring
- Technical SEO, site health, schema, and tracking
- On-page optimization of service and location pages
- One long-form article each month, written and published
- Review generation prompts and response drafting
- Monthly report and a call to walk through it
Search and Social
Everything in Search Foundation, plus social content designed, scheduled, and published for you.
$750 onboarding + $2,350/mo
Our most common scope for clinics that want search and social handled together.
Onboarding week 1 · 3-month minimum, then month to month
- Google Business Profile management and weekly posts
- Directory and citation cleanup, ongoing monitoring
- Technical SEO, site health, schema, and tracking
- On-page optimization of service and location pages
- One long-form article each month, written and published
- Review generation prompts and response drafting
- Monthly report and a call to walk through it
- Two to three social posts each week, written and designed
- Scheduling and publishing across your platforms
- Two print or display graphics each quarter
Full Growth
Search, social, content, and Google Ads management in one done-for-you engagement.
$750 onboarding + $3,050/mo
Management fee only — ad spend is separate and paid to Google directly. Ads management covers up to $3,000/mo spend; above that, 15% applies to the amount over $3,000.
Onboarding week 1 · 3-month minimum, then month to month
- Google Business Profile management and weekly posts
- Directory and citation cleanup, ongoing monitoring
- Technical SEO, site health, schema, and tracking
- On-page optimization of service and location pages
- One long-form article each month, written and published
- Review generation prompts and response drafting
- Monthly report and a call to walk through it
- Two to three social posts each week, written and designed
- Scheduling and publishing across your platforms
- Two print or display graphics each quarter
- Google Ads build, management, and optimization
| Included each month | Search Foundation$1,450/mo | Search and Social$2,350/mo | Full Growth$3,050/mo |
|---|---|---|---|
| Google Business Profile management and weekly posts | |||
| Directory and citation cleanup, ongoing monitoring | |||
| Technical SEO, site health, schema, and tracking | |||
| On-page optimization of service and location pages | |||
| One long-form article each month, written and published | |||
| Review generation prompts and response drafting | |||
| Monthly report and a call to walk through it | |||
| Two to three social posts each week, written and designed | — | ||
| Scheduling and publishing across your platforms | — | ||
| Two print or display graphics each quarter | — | ||
| Google Ads build, management, and optimization | — | — |
Consulting
Strategy and structured programs for clinic owners.
Strategy and accountability — separate from done-for-you websites, SEO, and ads.
Solo → Group Practice Program
Structured coaching to make your first clinical hire.
$1,750 one-time
6–8 weeks
- 4 live 1:1 coaching sessions
- Hiring + compliance frameworks
- Templates, calculators, decision trees
- 6–8 week structured timeline
1:1 Strategic Consulting
High-touch strategy and accountability for clinic owners.
$2,250/mo
3-month minimum · prepay 10% off available
- Bi-weekly 60-minute strategy sessions
- Async support via Loom and email, responses within 1 business day, Mon–Fri
- Custom systems design and implementation guidance
- 90-day growth roadmap
Not sure where to start?
Practice Growth Audit — $497 one-time
A working diagnostic that tells you what to fix first. Credited in full toward any engagement started within 30 days.
Terms & Fairness
- One onboarding fee, ever. Adding services later does not trigger a second onboarding charge. Build and setup fees for new services (website builds, ad account builds, intake systems) are separate from onboarding and quoted at the rates above.
- Growth and consulting retainers carry a 3-month minimum, then month to month. Monthly growth bundles (Search Foundation, Search and Social, Full Growth) and the Local Growth Retainer share the same terms. The Practice Growth Package carries a 6-month minimum because the website and intake builds are included. The Managed Website has a 12-month initial term for the same reason.
- Google Ads management carries a 3-month minimum, then month to month.
- Google Ads management requires a minimum of $1,000/mo in ad spend. Below roughly $3,500/mo in spend, most practices are better served by the one-time Setup & Strategy handoff than by ongoing management.
- Google Ads management inside Full Growth covers up to $3,000/mo in ad spend. Above that, the standard 15% of ad spend applies to the amount over $3,000.
- The $497 Practice Growth Audit is credited in full against onboarding or any one-time build fee if you start an engagement within 30 days.
- Ad management fees are separate from ad spend, which you pay Google directly.
- All prices CAD. HST applied at checkout where applicable.
- 7-day refund window on one-time builds if the post-purchase scoping call reveals a scope mismatch.
- Project timelines pause if requested assets or approvals aren't received within 10 business days.
- Existing client pricing is grandfathered; rates are reviewed annually.
Pricing FAQs
How engagements and checkout work
Free playbook
Get the Intake Conversion Playbook
Ten copy-paste scripts, a response standard your team can hold in session, and a seven-day install — so more inquiries become booked first sessions.
Not ready to talk yet?
Get a free 5-minute website review
Send your clinic website and get a short video showing the messaging, structure, and intake friction that may be costing you inquiries.
Request your website review